GoodAir car air purifier
Performance marketing for a million-dollar e-commerce brand.
10+ years connecting brand strategy, digital growth, creative direction and business development. AED 50M+ in combined revenue for UAE brands. Head of Marketing at Espada Group and CMO of Creator Monks.
The numbers my work is judged on, across paid media, brand building and production.
Across UAE brands, campaigns and clients in real estate, e-commerce, healthcare and media.
Meta and Google Ads for Espada Group, Tierra Properties and real estate agencies.
Explore ↗Million-dollar e-commerce brand.
Explore ↗Generated during the regional conflict.
Explore ↗Studio launched from scratch.
Explore ↗Founders, doctors, realtors, creators.
Explore ↗Concept to final edit.
Explore ↗Since 2016, India and the UAE.
Explore ↗Beyond marketing: building brands and businesses.
Marketing is about understanding people, building trust and owning a distinct position.
I started in 2016 with a marketing internship and freelance work, then moved to fashion, luxury and lifestyle brands like Flipkart, Taj Hotels, Kalyan Jewellers and Li & Co. In the UAE I've worked across events, advertising, real estate, healthcare, grooming, education and e-commerce.
At Espada Group I built the marketing department from scratch and lead it across five companies. As CMO of Creator Monks I bring together brand strategy, personal branding, content production and digital marketing.
I set the strategy, run the ads, direct the shoot and report the numbers.
Six disciplines run as one system. Tap any card for examples and results.
Strategy, integrated campaigns, marketing operations and performance reviews.
Examples & results →Positioning, messaging, corporate branding and rebrands.
Examples & results →Meta Ads, Google Ads, SEO and lead generation, measured on ROAS.
Examples & results →Documentary-style films, corporate video and podcast strategy.
Examples & results →Content pillars, executive content and podcasts that build authority.
Examples & results →Service positioning, proposals, partnerships and marketing-led growth.
Examples & results →Engagements I led, each with the number it was judged on.
Performance marketing for a million-dollar e-commerce brand.
Campaigns across multiple real estate agencies kept property sales moving while much of the market paused.
Built the marketing department from scratch and ran it across business centres, real estate, healthcare, grooming and media.
Launched a Dubai podcast studio from scratch.
Meta ad formats for 20/80 payment plans, listing explainer reels and CRM integration for a RERA-certified advisor.
20+ personal brands built so far. Tap a handle to see the work live on Instagram.
The Isha Code: a 50-episode podcast and living book on AI, with a daily content system across YouTube, LinkedIn and Instagram.
Personal brand, magazine-style content, listing reels and Meta lead campaigns for a RERA-certified agent.
Full brand strategy and a 60-day calendar: lifestyle stills, self-shot videos and podcast clips, three posts a day.
Content strategy and podcast production for a doctor building a trusted personal brand.
Creator Monks is the events, media production and marketing agency I lead as CMO. Nine service lines under one roof: media production, events, digital marketing, branding, web, AI automation, studio rentals, corporate gifting and strategic consulting.
Explore Creator Monks ↗ Service detailsFour stages, in this order, on every engagement.
Business, audience, market, competition and commercial goals.
Positioning, messaging, channels and the activities that serve the goal.
Campaigns, content, visual storytelling and customer experiences.
Measure, find opportunities and refine based on results.
The goal isn't more marketing activity. It's making every activity serve a clear purpose.
What I bring to a Head of Marketing or Marketing Director role.
Positioning, channels and creative tied to business objectives.
Directing concepts and production teams to a high standard.
How positioning, acquisition and spend turn into revenue.
Real estate, e-commerce, events, media, healthcare and education.
Building Creator Monks: services, teams, clients and growth.
Ten years, from internship and freelance work in 2016 to running a group marketing department.
How I think about marketing, brands and AI. Six short reads.
Hiring a marketing lead, planning a brand, or looking for a creative partner? Reach me directly.